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  • 2018年全球電視廠商出貨量排名:中國品牌大幅增長

    根據群智咨詢(Sigmaintell)調查數據,2018年全球TV出貨量為2.398億臺,同比增長了4.3%。2018年上半年由于世界杯帶動,大幅增長了8.1%,三季度開始增幅收窄,僅增長了3.8%,四季度微幅下降0.6%。整體來看,2018年全球TV市場呈現出高開低走的局面。


     

     

     

    分TV廠商出貨情況來看,外資品牌出貨數量下降,面積增長,中國品牌海外出貨大幅增長。

    ▲ 中國TV廠商海外業務大幅增長,TCL和海信在北美積極促銷,帶動了總出貨大幅增長,出貨量分別為2785萬臺和1677萬臺, 其中往北美區銷售量分別為560萬臺和196萬臺

    ▲ 創維2018年出貨量為1488萬臺,2019年一月份在CES期間,創維發布了全球電視品牌計劃,2019年開始將在全球各個市場積極推廣創維品牌,也將進入美國市場

    ▲ 小米2018年出貨量為893萬臺,同比大幅增長了2倍以上,其中國內內銷出貨量為756萬臺, 同比增長了180%,另外印度市場出貨了137萬


     

     

     

    從2014年~2018年五年間,中國TV廠商在全球的份額增長了9個百分點,達到36%,成為名副其實的全球銷售量第一的品牌,隨著中國本地面板產業鏈的逐漸完善,中國廠商在積極推動大尺寸化的同時,也推動著發展中國家TV市場的更新換代;韓國廠商則更加注重大尺寸,尤其是超大尺寸電視市場競爭力, 積極提高營業額和利潤;日本廠商(除Sony外)將專注本國市場。

    乐彩vip
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